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Communication: creating awareness for successful SAM

“The biggest single problem in communication is the illusion it has taken place” – George Bernard Shaw

We all know Software Asset Management is not a standalone project or a temporary action. It is a long term strategic initiative with corresponding short term actions. To assure full attention from the organisation and clear awareness of everyone’s role and responsibilities, continuous and clear communication from the start is key.

Wouldn’t a series of memo’s be enough?!

No, unfortunately it will not. Shaw’s quote already implies: it is not enough to assume that ‘everybody is aware that we have started with SAM’ or that ‘the awareness is a fact because everybody has received the memo’. Successful SAM has an impact on the whole organisation, in all layers. 

Softline Solutions will help you achieve Compliance, Control and Cost savings for your IT. Not only by helping you to create transparency in your IT assets and define your long-term ITAM strategy. But also with finding the appropriate communication that will generate commitment and awareness through all layers in your organisation. 

Sending out a series of memo’s around SAM and sharing great accomplishments you have made so far, will not bring you the desired awareness throughout your full organisation. A well thought out communication plan does. 

Ask assistance from the Softline Solutions’ experts.

Together we will achieve

your highest goals!


Let the Softline Solutions’ experts help you set up of a communication
structure that is a perfect fit to your organisation culture.
Creating awareness is an important step in your path
towards compliance, control & cost savings.

Start here